FMCG / Food – First Sale to the USA with E-Export & Brand Registration Incentive
Sector:
Food and beverage production
Service:
E-export & Brand Support Management
Date:
CORE ISSUE
Challenges Faced by the Company
Although the product quality was strong, brand recognition, digital infrastructure, and sales channels were not sufficient for export. Especially in the U.S. and European markets, a proper entry strategy was needed.
THE ROAD WE HAVE FOLLOWED
ODS Consulting Group Approach
Digital market analyses were conducted for the USA, UK, and UAE.
An e-export infrastructure was established through Amazon and Faire.
The brand registration process was aligned with the Ministry of Trade Brand Support Program.
GAINS
Results
The company made its first export to the USA.
A regular order flow started through Amazon.
Advertising and trademark registration costs 50% were reimbursed with incentives.