Machine Manufacturer – Growth with Export and Trade Fair Promotion to 7 New Countries
Sector:
Machinery and equipment manufacturing
Service:
Export Consulting
Date:
CORE ISSUE
Challenges Faced by the Company
The current exports were limited to two countries. The company was struggling to access the right distribution channels and to create international visibility.
THE ROAD WE HAVE FOLLOWED
ODS Consulting Group Approach
Market and competitor analyses were conducted for 7 countries in Europe, the Middle East, and the Balkans.
Participation in strategic fairs was planned under the Ministry of Trade's International Fair Incentive.
B2B meetings were organized with distributors and purchasers.
GAINS
Results
The company has started regular exports to 7 new countries within 6 months.
A 64% increase was achieved in export revenues.
The majority of the costs for the fair and promotional activities were covered by incentives.