From Export to Global Branding – The Turquality Journey
Sector:
Machinery and equipment manufacturing
Service:
Export Consultancy + Turquality Preparation and Application Management
Date:
CORE ISSUE
Challenges Faced by the Company
The export volume, corporate structure, and brand strategy did not meet the Turquality standards; therefore, the export infrastructure needed to be strengthened before the program application.
THE ROAD WE HAVE FOLLOWED
ODS Consulting Group Approach
First, the export consulting model was implemented; target market selection, customer acquisition, and sales processes were redesigned.
Selling occurred through hot communication using the 100/20/10 meeting system. Subsequently, brand management, financial reporting, and organizational structure were developed according to Turquality criteria.
The application file, audits, and board presentations were managed end-to-end by ODS.
GAINS
Results
The company has been accepted into the Turquality Program. A showroom and sales office have been opened in Germany; 50% of rent, decoration, and personnel expenses are covered by support.
Global marketing budgets, brand registrations, and communication investments have started to be financed with state support.
The number of countries for exports has increased from 2 to 6.