Machine Manufacturing – Export Expansion to 7 Countries
Sector:
Machinery and equipment manufacturing
Service:
Export Incentives and UR-GE Project Consultancy
Date:
CORE ISSUE
Challenges Faced by the Company
Despite having strong products, the company needed to find customers, position the brand, and seek financial support when entering foreign markets.
THE ROAD WE HAVE FOLLOWED
ODS Consulting Group Approach
UR-GE Project conducted target market analysis and customer segmentation.
The Ministry of Trade's exhibition, customer visit, and trademark registration supports were utilized.
Process and strategy modeling were provided to the overseas sales teams.
GAINS
Results
The company made sales to 7 new countries.
Export revenues increased by %64.
The company has moved from a “regional supplier” position to global manufacturer level.