Sector:
Software and Technology
Service:
Global Growth Model
Date:
Jul 3, 2024
The Challenges Faced by the Company
The export sales cycle was not repeatable, brand positioning was not resonating on a global scale, and the company did not fully meet E-Turquality criteria.
ODS Consulting Group Approach
First, the target market strategy and pricing model were restructured, and digital sales processes were systematized.
Export revenues increased by 40% within 6 months. Subsequently, the brand story, global growth strategy, financial statements, and CPA declarations were prepared according to the E-Turquality format.
Audit meetings and board presentations were managed by ODS.
Results
The company has been accepted into the E-Turquality Program.
Foreign advertising budgets, brand registration processes, software licenses, and digital marketing expenditures were included in the support scope. The costs of rent and personnel for the first foreign office have become eligible for grants.
The company shifted from project-based sales to a regular, scalable export model.